Cristina Ruales™
Cristina oversees the visual world of Oceano Zero, from brand identity, packaging, and labels to its website, newsletters, event environments, and digital presence. As Creative Director, she brings the perspective of her multidisciplinary design studio to every touchpoint, creating a cohesive expression of the brand rooted in place, ritual, and modern coastal living.
Drawing on her background in fashion and décor, Cristina brings a distinctly lifestyle-driven sensibility to Oceano Zero. The visual language she developed for the brand is informed by the colors, textures, and contrasts long present in her own design work, including collections presented during New York Fashion Week and carried by Barneys New York and Neiman Marcus.
At the heart of Cristina’s approach is a fascination with symmetrical asymmetry—the interplay of nature and architecture, articulated with precision to reveal the unexpected balance between them. Deep ocean blues, warm saturated pastels, and vivid accents evoke the vitality of marine life, while hand-drawn details, nuanced color, and a quiet, label-forward aesthetic connect Oceano Zero’s coastal origins with a contemporary design point of view.